It's not glamorous, but for time-sensitive offers and reminders, SMS and voice calls still get opened fast.
Our team gets asked about this often by clients across every industry we work with. Here's the practical breakdown we walk clients through — no jargon, just what actually moves the needle.
Why Marketing Matters Right Now
This isn't a one-time fix — Marketing keeps evolving, and the brands that stay ahead are the ones that revisit their approach every few months instead of setting it once and forgetting it.
SMS open rates remain higher than most other channels.
What We Recommend
- SMS open rates remain higher than most other channels.
- Best used for reminders, OTPs and short, urgent offers.
- Keep frequency low to avoid feeling like spam.
Common Mistakes to Avoid
It's easy to copy what a competitor is doing in Marketing without knowing why it's working for them. What performs for one brand's audience can quietly fail for another — test before you commit budget.
If you'd like help putting this into practice for your own business, our team at Digi Glowmedia works on Marketing every day for clients across healthcare, real estate, education, e-commerce and more. Get in touch and we'll walk you through a plan built around your goals and budget.