Common PPC mistakes we see brands make every day, and exactly how to fix them for a lower cost-per-lead.
Our team gets asked about this often by clients across every industry we work with. Here's the practical breakdown we walk clients through — no jargon, just what actually moves the needle.
Why Google Ads Matters Right Now
Buyers today move faster than ever, and businesses that get the basics right in Google Ads consistently pull ahead of those that treat it as an afterthought. It doesn't take a huge budget — it takes a clear plan and consistent execution.
Running Search and Display in the same campaign, without separation.
What We Recommend
- Running Search and Display in the same campaign, without separation.
- No negative keyword list, so budget leaks to irrelevant clicks.
- Sending traffic to the homepage instead of a focused landing page.
Common Mistakes to Avoid
Many businesses jump straight to execution without a clear goal for Google Ads, which makes it almost impossible to know whether something is actually working. Define what success looks like before you spend a single rupee.
If you'd like help putting this into practice for your own business, our team at Digi Glowmedia works on Google Ads every day for clients across healthcare, real estate, education, e-commerce and more. Get in touch and we'll walk you through a plan built around your goals and budget.